Taking the iPad to bed?

I love it when time series data tells a story. Here’s a beauty, showing daily readership patterns split by device, from a recent Financial Times press release:

What do we learn?

Well, peak reading time for smartphones and tablets is definitely over breakfast or during the commute. In contrast, desktop readership is mostly during the working day. However, it stays surprisingly high overnight – insomniacs, or have they included non-UK readers in these stats?

Most intriguingly, the morning tablet peak is earlier and the evening peak later than for smartphones. I can think of two plausible theories: either tablet users sleep less (possible but unlikely) or people are taking their iPads to bed with them. What’s the modern etiquette on that one – is it okay to take your tablet but not smartphone to bed?

Anything else that I’ve missed?

About these ads

3 Comments on “Taking the iPad to bed?”

  1. david wilkey says:

    Would be interesting to know what the reading material was. When I first got a smartphone, I found I spent a lot more evening and bed-time reading on it… but it did rather depend where I was. Time spent in evenings waiting for buses and trains – read on the phone. Certainly, in places I’d feel self-conscious using a tablet. However, if I was reading a ‘report’ for the following day, I’d probably want a tablet… but I’d also hope I’d be disciplined enough to quit work early enough in the night so I can get to sleep!

    • magicdashes says:

      Yes, they don’t release data but I think you’re probably right that people read different types (lengths) of articles on phones vs tablets. Maybe people are using their phones to check stock prices, but reading long-form more on the tablet?
      Also, tablets are a bit less practical and people with them more muggable so I guess they’re used less on the bus or tube than a smartphone, which is totally normal nowadays.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 39 other followers