Taking the iPad to bed?Posted: December 12, 2011
I love it when time series data tells a story. Here’s a beauty, showing daily readership patterns split by device, from a recent Financial Times press release:
What do we learn?
Well, peak reading time for smartphones and tablets is definitely over breakfast or during the commute. In contrast, desktop readership is mostly during the working day. However, it stays surprisingly high overnight – insomniacs, or have they included non-UK readers in these stats?
Most intriguingly, the morning tablet peak is earlier and the evening peak later than for smartphones. I can think of two plausible theories: either tablet users sleep less (possible but unlikely) or people are taking their iPads to bed with them. What’s the modern etiquette on that one – is it okay to take your tablet but not smartphone to bed?
Anything else that I’ve missed?